How To Sell Soap Online

  • By: Carl
  • Time to read: 10 min.

Are you an entrepreneur looking to tap into the booming online marketplace? Selling soap may be the perfect opportunity. With a growing demand for natural, handmade soaps and increasing awareness of their health benefits, now is the perfect time to get started. We will provide you with all the information that you need to know on how to sell soap online successfully.

So if you’re ready to start selling soap online and make some money from it, read on!

Determine Your Target Market

You need to figure out who your customers are going to be. What income bracket, age group, gender, or even hobbies do your customers have in common? Figuring this out is going to help you find them, understand their needs and help them meet those needs.

Identify the target audience

To determine your target market for selling soap online, it’s important to identify the audience that you want to reach. This may include people who are interested in natural or organic skincare products, those who prefer handmade or artisanal products, or those who are looking for a specific type of soap (e.g., fragrance-free, vegan, etc.).

Understand their needs and preferences

Once you’ve identified your target audience, it’s important to understand their needs and preferences. This may involve researching their shopping habits, the types of soap they prefer, and their reasons for purchasing soap online. Understanding your target audience will help you create a product line and marketing strategy that resonates with them.

Conduct market research

Conducting market research is also essential to selling soap online. This may involve analyzing data on industry trends, consumer behavior, and competitor performance. By conducting market research, you can identify opportunities for growth and areas where you can differentiate your product from competitors.

Develop a Brand and Product Line

Create a brand identity that stands out

Developing a brand and product line is an important step in selling soap online. To stand out in a crowded market, it’s important to create a brand identity that is unique and memorable. This may involve choosing a catchy name, developing a visually appealing logo, and creating a brand story that resonates with your target audience.

Develop a product line that appeals to your target market

Develop a product line that appeals to your target market. This may involve creating different types of soap (e.g., bar soap, liquid soap, shampoo bars) or incorporating unique ingredients or fragrances that are popular with your target audience. You may also want to consider packaging and labeling that aligns with your brand identity and stands out on the shelves.

Ensure the quality and uniqueness of your products

Ensure the quality and uniqueness of your products. This may involve using high-quality ingredients and avoiding harmful chemicals or additives. It may also involve creating a unique scent profile or texture that sets your soap apart from competitors.

Choose a Platform to Sell Your Soap

The most popular platforms for selling soap online include ecommerce sites like Shopify, Amazon, Etsy, or eBay. Consider the fees associated with each platform as well as the level of customer service offered by each one.

Places to Sell Your Soap Online


Etsy is a popular online marketplace for handmade and vintage items, and is a great platform for selling homemade soap.

Amazon Handmade

Amazon Handmade is a section of the Amazon website dedicated to handcrafted items, and offers a great opportunity for soap makers to sell their products.


Shopify is a popular ecommerce platform that allows you to create your own online store to sell your homemade soap.


eBay is one of the world’s largest online marketplaces and is a great platform for selling handmade soap.

Facebook Marketplace

Facebook Marketplace is a platform where you can buy and sell items locally, and is a great way to reach a local audience for your homemade soap.


Instagram is a great platform for promoting and selling your homemade soap, especially if you have a visually appealing product and can create beautiful product photos.

Handmade at Amazon

Handmade at Amazon is a platform specifically designed for artisans to sell their handmade items, including homemade soap.

Your own website

Setting up your own website to sell your homemade soap can be a great way to establish your brand and grow your business.


Craigslist is an online marketplace for buying and selling items locally, and can be a great way to reach local buyers for your handmade soap.

Set Up an Online Store

Once you have decided on which platforms to sell your homemade soap, it’s important to set up an online store or stores to showcase your products. Here are some key steps to follow:

Take plenty of high-quality product photos

Customers want to see what they are buying, so make sure to take high-quality photos that accurately represent your soap. Use natural light and a simple background to make your photos look professional.

Create product listings with appealing visuals and descriptions

Your product listings should be eye-catching and informative. Use descriptive language to highlight the benefits of your soap, and include information about the ingredients, scent, and texture.

Set up payment and shipping options

Make it easy for customers to purchase your soap by setting up a secure payment system. You can use services like PayPal, Stripe, or Square to process payments. You should also offer different shipping options and be transparent about shipping fees and delivery times.

Promote your online store

Once you have set up your online store, it’s important to promote it. Share your store on social media platforms, and consider using paid advertising to reach a wider audience. You can also offer promotions or discounts to encourage customers to buy your soap.

Remember to keep your store up-to-date with new products and promotions, and respond promptly to customer inquiries to build a loyal customer base.

Market Your Soap Online

Marketing your soap online is essential to reach a wider audience and growing your business. Here are some key strategies to consider:

Develop a marketing strategy to promote your soap

Start by identifying your target audience and understanding their needs and preferences. Then, create a marketing plan that includes tactics to reach this audience, such as social media advertising, email marketing, or influencer partnerships.

Use social media, email marketing, and content marketing to reach your audience

Social media platforms like Instagram, Facebook, and Pinterest are great for promoting your soap and building a community of loyal customers. Email marketing is another effective way to keep your customers informed about new products and promotions. You can also use content marketing, such as blogging or creating videos, to showcase your expertise and attract new customers.

Partner with influencers or bloggers to increase visibility

Collaborating with influencers or bloggers who have a large following can help increase the visibility of your soap. Look for influencers or bloggers who align with your brand values and have a strong engagement rate with their audience.

Offer promotions or discounts

Providing promotions or discounts can be a great way to incentivize new customers to try your soap. Consider offering a discount code for first-time customers, or creating a loyalty program for repeat customers.

Remember to continually evaluate and adjust your marketing efforts based on what works best for your business.

Monitor Sales and Adjust Your Strategy

Once you have set up your online store and established a marketing strategy, it’s important to monitor your sales and adjust your strategy as needed. Here are some key steps to take:

Analyze your sales data to identify trends

Use analytics tools to track your sales performance and identify trends in customer behavior. Look for patterns in your best-selling products, customer demographics, and purchase frequency.

Adjust your strategy based on customer feedback

Solicit feedback from your customers to learn what they like and don’t like about your soap. Use this feedback to improve your products and marketing tactics.

You may need to adjust your pricing, product descriptions, or marketing messages based on what resonates with your customers.

Continuously improve your products and marketing tactics

Use customer feedback and sales data to continually improve your products and marketing tactics. Experiment with new scents or packaging, or try out different marketing channels to reach new audiences.

Remember to stay flexible and open to feedback, and always strive to improve your products and marketing tactics.

Consider Offering Soap Subscriptions

With so many competitors in the market, it can be difficult to stand out and keep customers coming back for more. One strategy that can help you build a loyal customer base and increase revenue is to offer soap subscriptions.

Convenient Service

A soap subscription allows customers to receive a set amount of soap on a regular basis, such as monthly or quarterly. This not only ensures that they always have soap on hand, but it also provides a steady stream of revenue for your business.

Plus, customers love the convenience of having their favorite soap delivered right to their door.

Enhanced Pricing Structure

Consider the pricing structure and frequency of delivery. You should also make it easy for customers to manage their subscriptions and make changes as needed.

Offering customizable options, such as different soap scents or packaging options, can also increase customer satisfaction and engagement.

In addition, having a steady customer base with steady sales will allow you to drive down your own costs as well as provide value to customers.

Builds Brand Loyalty

In addition to providing a reliable revenue stream, soap subscriptions can also help you build brand loyalty and increase customer engagement.

By regularly communicating with your subscribers, you can keep them informed about new products and promotions, and build a stronger relationship with them over time.

By providing convenience, customization, and value, you can keep customers coming back for more and drive long-term growth for your business.

Packaging and Shipping Your Soap

Packaging and shipping your soap are crucial aspects of selling soap online. The packaging should protect the soap from damage during transit, while also being visually appealing and reflecting your brand.

Here are some tips for packaging and shipping your soap:


  • Use high-quality materials: Invest in sturdy packaging materials, such as bubble wrap, packing peanuts, or air pillows, to protect your soap during transit.
  • Label your soap: Include a label that lists the ingredients, scent, weight, and any other relevant information about your soap. This helps customers make informed purchasing decisions and comply with labeling regulations.
  • Choose visually appealing packaging: Your soap packaging should be visually appealing and reflect your brand. Consider using eco-friendly materials, such as recycled paper or biodegradable plastic, to appeal to environmentally-conscious customers.


  • Choose reliable carriers: Use reputable shipping carriers, such as USPS, UPS, or FedEx, that offer tracking and insurance options.
  • Calculate shipping costs accurately: Use a shipping calculator to determine the most accurate shipping cost for your soap, based on weight, size, and distance.
  • Offer expedited shipping options: Provide customers with the option to upgrade to expedited shipping for an additional fee, if they need their soap delivered faster.
  • Pack your soap carefully: Use your chosen packaging materials to pack your soap carefully and securely. Double-check that the soap is well-protected and won’t shift during transit.
  • Communicate with customers: Keep customers informed about the status of their shipment, provide tracking information, and respond promptly to any shipping-related inquiries or concerns.

By paying close attention to packaging and shipping, you can ensure that your soap arrives safely and in good condition, and provide a positive experience for your customers.

This can lead to increased customer satisfaction, repeat business, and positive reviews, all of which can help your online soap business thrive.

Frequently Asked Questions

What should you consider when pricing your soap?

You should consider the cost of ingredients, packaging, labor, and overhead, as well as the market demand and competition.

How can you create appealing product descriptions for your soap?

Use descriptive language that highlights the benefits of your soap, such as its scent, texture, and ingredients. Include information about how it can improve skin health or address specific concerns.

What types of payment options should you offer for online soap sales?

You should offer secure payment options, such as PayPal, Stripe, or Square, that are easy for customers to use.

How can you ensure that your soap is shipped safely and securely?

Use sturdy packaging materials and choose reliable shipping carriers with tracking and insurance options.

What should you consider when choosing which social media platforms to use for marketing your soap?

Consider which platforms your target audience uses most frequently, as well as which platforms best showcase your soap’s visual appeal.

How can you create a loyal customer base for your online soap business?

Offer promotions or discounts to repeat customers, provide excellent customer service, and actively engage with customers on social media and other channels.

How can you differentiate your soap from competitors in the market?

Highlight unique ingredients or scents, offer customizable options, or focus on a specific niche or target market.

How can you effectively use email marketing to promote your soap?

Create targeted email campaigns that highlight new products, promotions, and other news about your business. Make sure to personalize the emails and segment your audience to increase engagement.

What are some common mistakes to avoid when selling soap online?

Avoid underpricing your soap, using low-quality packaging materials, neglecting customer service, or failing to market your soap effectively.

How can you increase customer trust and credibility for your online soap business?

Display customer reviews and ratings on your website, offer a satisfaction guarantee, and respond promptly and professionally to customer inquiries and complaints.

What types of packaging materials are best for online soap sales?

Use sturdy, protective packaging materials that are also visually appealing and showcase your brand.

How can you use search engine optimization (SEO) to improve your online soap sales?

Use keywords related to your soap and your target market in your product descriptions, blog posts, and other website content to improve your search engine rankings and visibility.

How can you stay ahead of trends in the online soap market?

Stay up-to-date on industry news, monitor competitor activity, and attend trade shows or other events to network with other soap makers and learn about new products and techniques.


In conclusion, selling soap online requires an understanding of the market and a willingness to experiment with different pricing, product descriptions, marketing strategies, and more. Consider customer feedback and sales data to refine your products and tactics, use reliable packaging materials for shipping, and invest in SEO to reach new audiences. With these tips in mind, you can create a successful online soap business!

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